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TAG Heuer has unveiled its latest high-profile collaboration: the TAG Heuer Carrera Chronograph x Team Ikuzawa (Ref. CBS221M.EB0435). Created in partnership with Japanese motorsport culture icon Team Ikuzawa (led by Mai Ikuzawa) and customizer Bamford Watch Department (George Bamford), this release merges vintage handheld timing aesthetics with modern Swiss watchmaking. Japanese Racing Heritage Meets Modern Glassbox Design Inspired by the historic Heuer Roadmaster stopwatch f

Richemont has sold Baume & Mercier to Damiani Group, moving one of Switzerland’s long-standing watch names into Italian ownership. The deal matters because Baume & Mercier is not a small heritage label. It is a historic Swiss watchmaker with roots in the 19th century and a long record in accessible luxury watchmaking. For Richemont, the sale tightens focus inside one of the largest luxury groups in the world. For Damiani Group, it adds a recognized Swiss watch brand to a busi

Audemars Piguet has opened a new ARC center, adding another dedicated space for research, development, and craft within one of Switzerland’s most important watchmaking regions. The inauguration, reported in February 2026, marks a new chapter for the family-owned manufacturer. The center is designed to support the kind of work that usually remains out of sight: technical studies, prototype development, material exploration, and the careful handwork behind high-end mechanical w

Swatch Group reported higher sales for the first half of 2026, pointing to renewed momentum across its broad watch portfolio after a more uneven period for the luxury and mid-range timepiece market. The update is notable because the group sits across several price segments, from accessible watches to high-end mechanical pieces. That makes its performance a useful signal for the wider Swiss watch industry, especially as consumers remain selective and retailers continue to mana