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Swatch Group Sales Rise in First Half 2026 as Momentum Builds
Swatch Group reported higher sales for the first half of 2026, pointing to renewed momentum across its broad watch portfolio after a more uneven period for the luxury and mid-range timepiece market. The update is notable because the group sits across several price segments, from accessible watches to high-end mechanical pieces. That makes its performance a useful signal for the wider Swiss watch industry, especially as consumers remain selective and retailers continue to mana

Daniel
Jul 303 min read
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